Football Fights AIDS
May 09 2008
A 2006 South African Medical Research Council and Actuarial Society of South Africa study reported that nearly 71 percent of deaths for South Africans between the ages of 15-49 would be due to HIV/AIDS.
To help combat statistics like this, Nike rolled out a safe sex campaign in South Africa by partnering with local NGOs and city organizations.
The campaign included seminars for Nike employees to train them on AIDS/HIV education for the campaign; retail campaign for consumers; informational campaigns with NGO partners; mobile testing vans at seminars and sporting events.
Another big part was the Kick AIDS program launched in partnership with the Gauteng North Sports Council. The idea behind the campaign was to teach HIV/AIDS-related life skills to youth and children through soccer activities.
Nike also worked with the South African soccer club, the Kaizer Chiefs, to outfit them with Life Is Not a Game. Wear a Condom t-shirts during warm-up exercises.
To help combat statistics like this, Nike rolled out a safe sex campaign in South Africa by partnering with local NGOs and city organizations.
The campaign included seminars for Nike employees to train them on AIDS/HIV education for the campaign; retail campaign for consumers; informational campaigns with NGO partners; mobile testing vans at seminars and sporting events.
Another big part was the Kick AIDS program launched in partnership with the Gauteng North Sports Council. The idea behind the campaign was to teach HIV/AIDS-related life skills to youth and children through soccer activities.
Nike also worked with the South African soccer club, the Kaizer Chiefs, to outfit them with Life Is Not a Game. Wear a Condom t-shirts during warm-up exercises.